I began studying and analyzing the music business at the ripe old age of thirteen. Luckily, what I learned then and in the years that followed eventually allowed me to worked in that very industry, particularly in the retail and distribution sector, for fourteen years. Throughout that time I maintained my interest in analysis and research of music trends and developments. I discovered along the way, though, an additional passion for helping aspiring artists and music professionals to better understand the business. That’s when I returned to school to earn my MBA while I pursued a position in academia, which led me to the University of Colorado Denver in 2006.
At CU Denver, I’m presently an associate professor in the Music and Entertainment Industry Studies department in the College of Arts and Media. At UCD I’ve introduced and developed courses that explore music marketing and the future of the music business. More recently I developed and taught the first Music Cities class in higher education. During my first seven years I oversaw the college’s award-winning student-run record label, CAM Records, an experiential learning course in which students market and support Colorado artists while learning about record labels. For several years, I’ve also been the faculty sponsor/instructor for CAM’s internships.
My published research and writing has focused on trends and issues relating to recording artists and their careers, music marketing, piracy, and trends in music. My research has also involved popular song lyrics. I’ve presented seminars, programs, events, and panels on such subjects at various local and national music-related conferences on those subjects and others.
In 2018 I was the recipient of the university’s Excellence in Teaching award. As it’s done with the music business, technology is playing a role in the transformation of teaching and learning, and that’s been a focus of mine in that area as well. I’ve been a featured speaker, panelist, and workshop leader at local and national conferences focused on teaching with technology. More than anything, though, it’s all with the intention of improving my teaching and helping students and/or artists to learn about the music business as effectively as possible.
I’m presently the president of the Music and Entertainment Industry Educator’s Association, a great organization for anyone teaching music or anything related to it, or hoping to do so. I’m also a member of NARAS (the National Academy of Recording Arts & Sciences), better known as the Grammys.